District Communications Plan

Introduction


The Reeds Spring R-IV School District is committed to open, honest and ongoing communication with our stakeholders. We understand that maintaining a two-way conversation is essential for building relationships.


These relationships are the foundation for a strong school system. This communications plan was designed for effective communication with all stakeholders.


The communications plan is intended to help the district achieve its strategic goals, foster strong relationships with district stakeholders, provide focus and direction for messages/methods in support of the district’s goals, and enable the district to present itself accurately to audiences.


Audiences


Internal:

Certificated Staff

Principals

Support Staff Employees  

Administrators

Board of Education

Professional Support Staff



External:

Students

Parents

Taxpayers of the district

Senior citizens

Business leaders

Media

Parent-teacher organizations

Civic leaders

Legislators

Religious leaders

Neighborhood groups

School community councils

New residents of the district

Neighboring school districts

Residents without children in district schools

Prospective residents of the district



Desired Behaviors and Attitudes


Through the implementation of this plan, the district hopes internal audiences take pride and ownership in the district, keep informed of key issues, work as a high-performing organization whose employees respect and value customer feedback, and exhibit values of caring, integrity, and collaboration.


The district hopes external audiences feel involved and engaged in their public schools, exhibit community pride, and trust in schools and the district, and support the Reeds Spring R-IV School District



Goals


The Department of Communications provides leadership, counsel and training in order to accomplish the following communication goals. Goals are listed in no particular order of priority and should be recognized as integrated activities for achieving long-term success.

1. Develop and maintain positive, collaborative relationships with all stakeholders to strengthen support for the Reeds Spring R-IV School District.

2. Utilize a variety of media to maximize awareness and support of the district’s goals, objectives, and programs.

3. Establish an effective employee communication plan to improve internal communication and employee engagement.

4. Establish strong, positive connections between individual schools and the community.

5. Achieve coordinated communications, both internally and externally, regarding safety issues and crisis management.

6. Create key messages and talking points about RSSD to establish “one clear voice” throughout all communication channels.

7. Establish a clear brand identity for the district and build on that image and reputation.

8. Maintain a proactive media relations program to enhance the district’s image on local, state and national levels.

9. Utilize effective operational practices to provide good customer service, increased efficiency and quality printed materials.




Communication Channels


The district can more effectively provide consistent and unified messages by identifying and managing all communication avenues. A multifaceted approach to overall communications helps ensure greater impact of messages. The following list details the internal and external communication channels that RSSD utilizes:


Communication Vehicles: Electronic

District Web page

School Web pages

District E-Newsletters

Targeted E-mail lists

School Messenger system

Video media

Social Media: Facebook, Twitter & Instagram


Communication Vehicles: Print

Brochures

Targeted mailing lists


Communication Vehicles: Media

Print newspapers

Broadcast stations

Community websites


Communication Vehicles: Interpersonal

Rotary Club of Table Rock Lake

Table Rock Lake Chamber of Commerce

Community Foundation of the Ozarks

Reeds Spring R-IV School Foundation


Reeds Spring R-IV School District is a member of the Missouri School Public Relations Association and is guided by the hallmark of professionalism established by the organization’s Code of Ethics:

1) Be guided by the pursuit of the public interest through truth, accuracy, good taste and fairness; follow good judgment in releasing information; not intentionally disseminate misinformation or confidential data; avoid actions that lessen personal, professional or organizational reputation.

2) Give primary loyalty to the employing organization, insisting on the right to give advisory counsel in accordance with sound public relations ideas and practices; cooperate with other groups while avoiding conflicts with primary responsibilities; object to untenable policies or activities.

3) Be aware of personal influence, avoiding promises or granting of unprofessional advantages to others; refrain from accepting special considerations for influences on organizational decisions; avoid unauthorized use of organizational facilities, resources or professional services for personal gain or for promotion of the candidacy of aspirants to elected offices; forego derogatory acts or utterances against other professionals.

4) Recognize that effectiveness is dependent upon integrity and regard for ideals of the profession; not misrepresenting professional qualifications; give credit for ideas and words borrowed from others; cooperate with professional colleagues to uphold and enforce this Code.